PURPLE SHAMPOO

A gentle cleansing Purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. 

• Provides color-neutralizing and nourishing benefits to lighter hair tones
• Extra-mild formula gently cleanses and smooths the cuticle
• Cool violet pigments help to brighten and/or enhance blonde, gray, or white
hair while neutralizing yellow tones
• Removes brassiness caused by natural factors such as the environment,
discoloration or sun exposure
• Restores vibrancy to blonde and highlighted hair
• Hydrates and adds shine
• Improves humidity resistance

Key Ingredients:

• MOROCCAN RHASSOUL CLAY – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.
• It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy.
• VIOLET EXTRACT – Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.